MAGIC OF LIGHTS
CLOSED FOR THE SEASON
The Canadian Tire Magic of Lights features 2.5 kilometers of over 1.5 MILLION festive and vibrant LED-lighted displays celebrating the joy of the holidays. An enchanted “drive-through” experience from the comfort of your own car. At every turn, and in every direction, the magical route is overflowing with spectacular light displays and animations.
A portion of proceeds from every vehicle goes to support our chosen Charities: 630 CHED Santas Anonymous and Canadian Tire Jump Start
WRAPPED UP IN MAGIC
- Car FLEX Pass $30 (Up to seating capacity of 8 Passengers)
- Car FLEX with Dash Pass $50
- Limo FLEX with Dash Pass $70
- Bus FLEX Pass with Dash Pass (Vehicle Holds 17+ Passengers) $120
- Santa Photo Pass with Dash Pass $60 (Limited Engagements)
PASS OPTIONS
One carload, one price, “flexible” day admission. A Car, Limo, and Bus FLEX Pass & DASH Pass can be used at your own discretion on your choice single event date throughout the duration of the Magic of Lights event.
*Some date restrictions may apply-see CALENDAR for Closed to Public dates; please see complete listing for closed to public dates.
Just like the Flex Pass- Only Quicker! Bypass the traffic with a Dash Pass! For only a few dollars more per vehicle pass you can skip the line and enter the special Dash Pass lane. This special pass is available for all vehicle types with “flexible” day admission.
Please visit our Ticket Purchase Page for details and to purchase your Dash Pass. A Dash Pass is an upgraded Vehicle Pass +$20 in addition to the standard FLEX Pass admission. (Standard Bus Pass includes Dash Pass).
*Some Date Restrictions apply- see CALENDAR for Closed to Public Dates
CAPTURE THE MAGIC “Drive-Up” Santa Photo Experience
Capture the Magical Memories this Holiday season with an Intimate & Interactive “Drive-Up” Family Photo Meet & Greet with Santa. This respectfully distanced experience will allow guests of all ages to enjoy the encounter from the warmth and comfort your own vehicle.
Includes Dash Pass Skip the Line Access (Sorry, Limo & Bus Excluded). Grab your Wish List & Favorite Christmas PJ’s, jump in the car and get ready for the ultimate “Drive-Up” Santa experience! A safe & joyful experience for whole family. You can even bring your dog!
Photos and Santa Visit are captured under an enchanting tunnel of lights following the Finale of the Magical Route. ‘Touchless’ Digital image Gallery will be sent direct to your Inbox 3 days following event date. In partnership with Creation Media
LIMITED ENGAGEMENTS Advance Booking Mandatory
ALL IN GOOD TIME
At the Canadian Tire Magic of Lights, Weekends are full of activity. During the ‘hustle & bustle’ of the holidays many of our guests choose to visit on Fridays, Saturdays, and Sundays between 6:30pm and 9:30pm. Typically you will be enjoying the Magic of Lights in less than 20 mins, however on occasion there may be a delay**.
For a more intimate Magical experience we recommend joining us Monday through Thursday, or coming early (5:00pm-6:30pm) or after 9:30pm on the weekends.
MAKING THE MOST OF YOUR MAGIC
Fun Family entertainment to make the time fly as fast as Santa’s Sleigh. **For our Guests enjoyment and planning purposes updates will be posted on Facebook and Twitter In the event our wait time exceeds 40 minutes.
ACTIVIES GUIDE
Tune your Radio to 88.9 FM; Sing Along to the Merry Melodies provided by 96.3 The Breeze. (Share your silly Car Pool Karaoke escapades on You Tube or Facebook) Don’t forget to tag @radtorqueraceay #magicalmemories
There are literally thousands of great Holiday iPhone & Android Apps everyone can play. We highly recommend Heads Up Holiday Edition
Relive your favorite holiday memories; sharing memories with your Family is a magical part of every holiday tradition. Baby’s First Christmas, Christmas with Grandma, The overcooked turkey, or the year Dad dressed up as a really skinny Santa; every family has a fun or happy memory to share- what are yours?
Take a photo, upload and create a fun family e-card. Both JibJab and Elf Yourself have funny and entertaining e-cards and videos with you and your family in the center of the hilarious action.
If you haven’t seen Grandma, Grandpa, or Aunt Susie in a while- give them a Face Time call. Your loved ones always want to hear from you; if you have a little bit of time to spare, share the Magic of the holiday with someone you love.
With everything there is to see and do around the holidays, sometimes a little ‘peace on earth’ is all you really want for Christmas. Instead of putting on the high gears… sit back, relax, and enjoy the ride. Electronic Coloring Books are a great way to encourage the youngsters to explore their imaginations. Both Apple and Google have great imaginative pages the kids can color, finger paint, and draw- and they’re FREE!
EXCLUSIVE EXPERIENCES
FIRESIDE EXCLUSIVE EXPERIENCE
Experience exquisite Fireside service in our Holiday Pavilion; a covered indoor/outdoor area where the VIP S’More’s are served. Designed to be an intimate & casual experience with a splash of “Magic”.
MORE INFO: EXCLUSIVE FIRESIDE EXPERIENCE
$18.50 per person *Subject to $3 Host Fee per Ticket*
Please Note: Minimum 35 guests; Maximum 125 Guests per Time Slot. Separate Time Slot arrival times may be arranged to accommodate larger groups
Advanced booking required -minimum 5 business days (Sorry, no same day availability)
* Magical Route Drive-Through Dash Pass to be issued to Guests on day of event*
ENHANCE THE MAGIC
- Cheese & Charcuterie (Supplement to S’more’s): Premium selection of cured meats, artisanal cheeses, dried fruit, nuts, sweet treat & crackers. $365 (serves 35 people)
- Santa’s Little Helper: Private Hostess serving holiday favorite libations: Coffee & Irish Cream; Warm Apple Cider & Spice Rum, & Sparking Wine with Cranberry may be served to your Adult Guests- Beverages $6.50 each
- Santa: An incredible Santa with a Red velvet suit may be made available for an Intimate & Interactive “Drive-Up” or In-Person Family Meet & Greet with Santa $450 (3 Hours) Santa requires a 15 minute break each hour
- Musical Entertainment: (i.e Carolers or Vocalist/Guitarist) to perform 20 minute increments (i.e. 20 mins On/20 mins Off) throughout the duration of the evening. Price TBD upon availability
- Photo Elves: Capture the Magical Memories; a Photo Elf will be on hand to capture the special moments of your experience. All photos will be uploaded to a digital platform for distribution and/or download $500 Set-Up + $3/Person create a custom branded Holiday watermark to be included on all photos for an additional charge of $175
GROUPS: TIME TO CELEBRATE
The days of lavish corporate champagne-filled Christmas parties can be complicated and costly, but what if there was a creative way to connect with employees and support your community?
- Great for Businesses of All Sizes: 20-2,000 Vehicles
- One Car Load- One Price
- Group Discount Options
- Event ‘Choice’ Night Exclusivity or Flexible Day Admission
The Canadian Tire Magic of Lights is comprised of festive and vibrant LED-lighted displays celebrating the joy of the holidays. A “drive-through” experience from the comfort of your own car. At every turn, and in every direction, the magical route is overflowing with spectacular light displays and animations. Multiple holiday themes come to life with over 1.5 MILLION sparkling lights!
GIFTS FOR CLIENT AND STAFF
Gift giving is important for maintaining relationships; send gifts to the people who help make your company great.
A Magic of Lights FLEX PASS valid for a complimentary Car or Dash Pass can be shared with your Clients and Staff to use at their own discretion most days throughout the duration of the Magic of Lights event (FLEX PASS: Some date restrictions may apply- See CALENDAR for details). Reward the entire family: An affordable token of appreciation to remember every single person on your Team (and their family). **Multiple Purchase discount rates apply
| Quantity | Discount Rate** |
|---|---|
| 21-35 Car Passes | 5% off |
| 35-50 Car Passes | 10% off |
| 51-75 Car Passes | 15% off |
| 76-100 Car Passes | 20% off |
| 100+ Car Passes | 25% off |
** Discount applied to standard Car Pass
BRING A GROUP AND SAVE
Avoid expensive and stressful corporate, client and staff gift giving. One carload, one price flexible day admission (some restrictions may apply). Gather family, friends, and co-workers to share in all of the magical family fun while enjoying great savings on admission tickets.
TICKET BUY BACKS
Never concern yourself about unused tickets again! RAD Torque Raceway will issue your company a customized promotional code to distribute at your leisure to friends, family, customers, and staff…but, no worries- we will only invoice for the passes that are redeemed for a Magic of Lights Car Pass. Group ticket discounts apply based on quantity redeemed.
A portion of all proceeds in support of 630 CHED Santas Anonymous and Canadian Tire Jump Start
SOMETHING MAGICAL IS COMING TONIGHT!
DRIVING INSTRUCTIONS
- We have a few quick tips to make the most of your Magical Holiday experience
- Please keep pace with the vehicle in front of you, you will be traveling at approximately 5 kms per hour; In the interest of safety, please do not exceed 10 kms/hour at any time. Also, please no stopping, passing or getting out of your vehicle at any time
- We recommend turning your headlamps down to the lowest possible setting; The darker it is the more dynamic the displays; please don’t forget to turn your headlamps back on before return to the roads
- Last, but not least, tune your radio to 88.7 FM to enjoy merry melodies provided by 96.3 The Breeze
WEATHER POLICY
Weather Conditions to be monitored for the area of the Edmonton International Airport (EIA) taken into consideration at 3 pm daily as per ENVIRONMENT CANADA
CAR, LIMO, BUS: For the Safety of our Staff, Guests, and Crew, the Magic of Lights holiday light display will be cancelled for car, limo, and bus vehicle guests when the temperature dips below minus 30 degrees Celsius or in the event of an **extreme** Environment Canada Winter Weather Alert (See Criteria Below). Cancellations Policy will ONLY be in effect for the specific date/single day of temperature drop or when Environment Canada Weather Warnings are in effect. There are no cash refunds- Standard Vehicle (Car, Limo, Bus) and Dash Pass Vehicle Passes may be redeemed on any single day* throughout the entire length of the Magic of Lights event.
* Some date restrictions may apply
WINTER WEATHER ALERTS
- Winter Storm – Issued when a combination of hazardous winter conditions are occurring.
- Blizzard – Issued when winds of 40 km/h (25 mph) or more, are expected to cause widespread reductions in visibilities to less than 1 km (0.62 mi), due to blowing snow, for at least four to six hours and windchills are expected to be very low.
- Snowfall – Issued when hazardous amounts are expected to fall over a 12- or 24-hour period. These amounts vary across the country due to topographical and climatic considerations.
- Snowsquall – Issued when 15 cm (5.9 in) or more of snow is expected to fall within 12 hours, or the visibility is likely to be near zero for at least four hours because of falling and blowing snow. These are for areas much smaller than a snowstorm would cover. A warning may also be issued when blizzard-like conditions are expected to develop in the vicinity of a cold front for short periods.
- Freezing Rain – Issued when hazardous walking and driving conditions are expected from freezing rain or drizzle. A warning may be issued if ice is over 2 mm (0.079 in) thick and has the potential to cause damage to trees and overhead electricity and telecommunications wires.
- Flash Freeze Warning – A rapid drop in temperatures, causing freezing of residual water on roads, and sidewalks to quickly build up.
FROSTBITE GUIDE
OUR COMMUNITY & CONTRIBUTIONS
COMMITMENT TO OUR COMMUNITY
The Reeves’ Family and Team at RAD Torque Raceway are passionate about our business, on and off the track, summer or winter. We believe if your are fortunate to have opportunity, it is your duty to share that opportunity with others. We believe time, commitment, and community should be celebrated.
Over the years our business has given us an opportunity to connect with and support our community in ways we never thought possible. It is only with the continued encouragement of Family, Friends, Fans, and Racers we can continue to develop long lasting partnerships directly impact our community.
Thank you for “Being the Magic”
PORTION OF PROCEEDS
A portion of proceeds from every vehicle in support of Canadian Tire Jumpstart and 630 CHED Santa Anonymous. Since the Magic of Lights inception in 2017, over $125,000 has gone back into supporting our community.
ONE NIGHT OF MAGIC FOR STARS
ONE NIGHT ONLY -Dec. 3 Explore the Magic & Wonder of the Holidays and be a part of the community of supporters who play a vital role in our efforts to save lives.
BE THE MAGIC! Be a part of the community of supporters who play a vital role in the efforts to save lives ensuring STARS will be there for the next patient in need. Proceeds from every Vehicle go directly to support STARS Air Ambulance
Proudly sponsored by EPCOR
“DOUBLE DRIVE” TOY TUESDAY
Each Tuesday Throughout the Canadian Tire Magic of Lights, you can join us on “Double Drive” TOY TUESDAY. Bring a new, unwrapped gift donation for 630 CHED Santas Anonymous and receive a voucher to drive through the Lights TWICE!
WHEELS & MEALS WEDNESDAY
Join us for Wheels & Meals Wednesday throughout the Magic of Lights with a non-perishable donation for the Edmonton Food Bank to receive $5 OFF Admission at the gate upon entry.
SPONSORSHIP OPPORTUNITIES AND BENEFITS
RAD Torque Raceway and Magic of Lights is eager to develop a long lasting and mutually beneficial relationship with Your Company. We believe with our strong marketing campaign coupled with partnership intense endorsement has the natural ability to intensify an unprecedented awareness in the Western Canadian Market. It is our greatest wish to provide an outlet for both entertainment for your customer and guests as well as a unique “non-traditional” way of capturing new customers; RAD Torque Raceway offers an environment to connect your customer to the overall holiday ‘magic’, excitement, traditions, and buying experience. We can help you increase personalization and establish emotional bonds, creating loyal, lifelong customers. RAD Torque Raceway believes Canadian Tire Magic of Lights will do just that.
- Recognition as Star Sponsor
- Official Sponsor of One (1) Holiday Light Display
- Marketing material/brochure
- Logo included in Canadian Tire Magic of Lights signage
- Logo included on Magic of Lights Website
- Custom Social Media/Digital Marketing Contest
- Promotion on Canadian Tire Magic of Lights Social Media (Facebook, Twitter, Instagram, Snap Chat)
- E-Ticket Advertising/Branding Opportunity
- 25 Opening VIP Night Complimentary Passes
- 50 Complementary Vehicle Passes to be used over course of the event
- Recognition as “Candy Cane” sponsor
- Candy Cane with sticker logo included with your company brochure to be handed out to attendees*
- Host your own “Good Corporate Citizen Night” – invite your dedicated staff for a private function
- Logo included in select Canadian Tire Magic of Lights signage at RAD Torque Raceway
- Logo included on Magic of Lights and RAD Torque Raceway websites
- Promotion on Canadian Tire Magic of Lights and RAD Torque Raceway social media (Facebook, Twitter & Instagram)
- E-Ticket Advertising/Branding Opportunity
- 6 Opening VIP Night complimentary passes
- 50 complimentary passes to be used over course of the event
- Recognition as “Hot Chocolate” sponsor
- Logo exclusivity on one side of Cup, and naming rights of Hot Chocolate to be handed out to attendees*
- Option to include major contesting with Hot Chocolate contest details to be included in marketing material
- Mention or logo included in select controlled media advertising including print, digital, signage & radio
- Logo included in select Canadian Tire Magic of Lights signage at RAD Torque Raceway
- Logo included on Canadian Tire Magic of Lights and RAD Torque Raceway websites
- Promotion on Canadian Tire Magic of Lights and RAD Torque Raceway social media (Facebook, Twitter & Instagram)
- 6 Opening VIP Night complimentary passes
- 25 complimentary passes to be used over course of the event
- Recognition as “Tinsel” sponsor
- Marketing material, coupons, or contest items included in Magic bags to be handed out to predetermined number of attendees*
- Logo included in select Canadian Tire Magic of Lights signage at RAD Torque Raceway
- Logo included on Magic of Lights and RAD Torque Raceway websites
- Promotion on Canadian Tire Magic of Lights and RAD Torque Raceway social media (Facebook, Twitter & Instagram)
- 4 Opening VIP Night complimentary passes
- 15 complimentary passes to be used over course of the event
- Recognition as “Holiday” sponsor
- Logo included in select Canadian Tire Magic of Lights signage at RAD Torque Raceway
- Logo included on Magic of Lights and RAD Torque Raceway websites
- Promotion on Canadian Tire Magic of Lights and RAD Torque Raceway social media (Facebook, Twitter & Instagram)
- 2 Opening VIP Night complimentary passes
- 10 complimentary passes to be used over course of the event
- Recognition as “Snowflake” sponsor
- Logo included on Magic of Lights and RAD Torque Raceway website
- 2 Opening VIP Night complimentary passes
- 5 complimentary passes to be used over course of the event
